Most people are far removed from direct knowledge of farming. Unlike previous generations, younger consumers today don’t have an uncle, aunt or grandparent they can go visit and experience the farm first-hand. Perhaps because of this, there is an increasing interest — and even a hunger for getting connected to farming and farmers.
As part of our regenerative partnership project (which you will learn all about once you join our online community), farmers serve as brand ambassadors for the business that sponsor the expansion of regenerative practices on their farm. They capture and share on social media the whole journey — and businesses have access to this messaging gold to share through their social media and marketing channels as well. Below are some examples form our first project to give you an idea of how it works. Of course, you can always ask more questions about this topic in our online community